Qualitative market research relies heavily on focus groups and in-depth interviews. Even in today’s tech-driven world, qualitative research consultants will tell you that the quality of information obtained through focus-groups …
5 Considerations for Selecting a Market Research Recruitment Firm
It’s no secret that many market research companies outsource screening and recruitment for in-depth interviews and focus groups to market research recruiting firms. But not all nationwide recruitment agencies are …
Who Should Conduct Your Market Research?
When it comes to market research, there are times you may want to do it yourself and times when you might want to outsource. In some cases, market research can …
How to Plan Your Qualitative Market Research Project
When you’re conducting market research, the more you plan your qualitative market research project before the start of your research, the more likely your results will be accurate and applicable …
Quantitative Results and Qualitative Results – What’s the Difference and Which is Better?
Before you even start with market research it’s important to understand the difference between quantitative and qualitative results. Definitions: Quantitative– This type of research is used to gather numerical data …
How to Gather Your Primary Research Data
If you want to succeed as a business, you need to understand the importance of conducting market research and gathering primary source data. The difference between primary and secondary research …
How Important Is Market Research to Your Business?
It really cannot be overstated that market research is imperative to the success of your business. Understanding your market will ensure that you are providing the right products and services …
Common Mistakes Made When Conducting Market Research
When you decide to start or improve your business, the best place to begin is doing market research. Market research is so important to your success. You need to do …
How Screening Guides Help with Market Research Recruitment
Before a focus group recruitment agency can begin recruiting for a market research focus group or in-depth interview, they need parameters about the type of participant the study requires. There …
How to Better Moderate Focus Groups or In-Depth Interviews
For any focus group or in-depth interview to be successful when conducting qualitative research, the moderator must first build rapport with the participants. Connecting with study participants is what sets …
