Digging a Deeper Pool of Medical Respondents
A popular US-based company that specializes in personal hygiene products was conducting research on the feasibility of developing sanitary surface wipes, a product new to their line. For the sake of this article, we will refer to the company as PHP. While surface wipes are already produced by a number of companies, the market is not flooded, and the 2020 pandemic sent demand soaring. Price point, product specs, and distribution were among the data PHP sought to gather. Ultimately, they wanted to understand the product’s post pandemic staying power and how to best differentiate.
The detailed study was aimed at gathering specific information from four unique medical sectors: infection prevention and control in acute care hospitals; physicians and physicians’ office managers; dentists, orthodontists, and dental office managers; and directors of nursing and environmental services in long-term care.
Our challenge was to fill this study with more than five dozen respondents who fell into one of the four professional categories and met very specific criteria outlined by PHP. The project stretched our already deep medical database to its limits, so Focus Insite did what any forward-thinking organization would do—we dug a deeper pool of respondents.
Thinking innovatively, Trina Minogue, Director of Healthcare at Focus Insite, mobilized her team and tapped into our network of medical professionals to get leads and referrals, maximizing outreach through LinkedIn, professional associations, and nursing homes. In came the leads like dominoes. Our medical database has robust subsections, including experts in infectious disease, long-term care, and infection prevention and control within acute care hospitals. We met the challenge by expanding our qualitative market research recruitment bandwidth, enabling us to further serve our many clients in the medical research space. Most importantly, the study was completed seamlessly with a 95% show rate.
The project manager at PHP was extremely pleased with the quality of respondents, calling them “insightful and thoughtful.”
The Focus Insite team is committed to maintaining our status as the leader in qualitative market research recruitment, which means being the best to attract the best. Whether you need to speak with infectious disease specialists in this era of Covid-19 or have special challenges involving any medical, technical, consumer, or B2B study, we are armed, ready, and eager to work with you. Simply email your request to bids@focusinsite.com.
