Qualitative market research is when companies want to learn the “why’s” behind purchasing decisions, experiences, or opinions. The company will conduct focus groups or in-depth interviews to gain insight based on personal experiences.
When you shop at the store or use a service, the company may have conducted qualitative market research to develop their product or service.
At Focus Insite, we work with these companies to find individuals interested in participating in their qualitative market research study.
In consideration of your time and efforts, these companies will provide you with generous incentive for your participation.
How Does it Work?
When you join our panel, you will receive applications for paid studies by email.
Should you qualify after completing the application, a member of our team will contact you.
After your participation is confirmed as completed, you will receive your incentive.
Who Can Participate?
Everyone can participate in a study! At Focus Insite, we work with companies from every industry. Our participants include:
Consumers of Products & Services
Business & Tech Professionals
How Do I Get Paid?
After your participation is confirmed as completed, you will receive your incentive from our provider, Tremendous.com, via email. If you do not receive the email to your inbox, please check your spam folder.
Within the email, you will access the platform by clicking the link included in the email where you will be able to select a gift card of your choice or choose to donate to a charity of your choice. You have the option to select a digital gift card or have a physical gift card mailed to you.
You can expect to receive your incentive email within one to two weeks after you complete the study. We make every effort to send you your incentive as quickly as possible. You can reach out to your Respondent Coordinator with any questions regarding your participation.
How Do I Find Out About New Studies?
The best way to find out about our paid studies is by joining our panel. When you join our panel, you will receive the latest available paid studies straight to your inbox as soon as they become available.
Make sure your email server does not send our emails to your spam folder. We suggest you whitelist Focusinsite.com to ensure you receive our emails.
Additionally, you can follow us on Facebook, Instagram, and Twitter where we post paid study highlights and fun content!
Interested in applying to our current opportunities? View our currently available studies by visiting our Linktree.
A Sample of Past Opportunities
We are holding a new study on Law Professionals and would love to have you participate! Incentive: Up to $550 Dates: May 25th-31st Commitment: 45-minutes Study Format: Online Interview Location: Remote
We are holding a new study on Everyday Essentials and would love to have you participate! Location: Nationwide Dates: May 9 – 11 Study Format: 2.5 Hour Online Focus Group Incentive:
We are holding a new study on Alcoholic Beverages and would love to have you participate! Location: Nationwide Dates: Beginning April 12th Study Format: 2 Hour Online Focus Group Incentive: $150
We are holding a new study on Election Participants and would love to have you participate! Location: Nevada and Arizona Dates: Beginning April 18th Study Format: 3 Hour Online Board Incentive:
We’re conducting online interviews for our Testing Healthcare Websites Research Study, and would love to have you participate! Study Format: 60-minute Remote Interviews Incentive: $100 When: Beginning April 11th All information
We are holding a new study on Religious Families and would love to have you participate! Location: Nationwide Dates: Beginning April 17th Study Format: 90 Minute Online Interview Incentive: $125 Please
Get Paid for Your Opinion!
Is This for Real?
Yes! It is absolutely real. We are 100% legitimate and well-known in the industry as a dependable resource delivering high quality participants to key studies across an array of industries.
- Filling out a phone survey or online survey
- Testing products and giving feedback on their design
- Bringing a product home to test as part of your daily routine
- Testing the user experience of a website or mobile app
- Sharing opinions in a focus group discussion with other consumers, led by a moderator, on a particular topic or service
- Responding to survey questions in a one-on-one interview, in-person or through a video call
- Answering survey questions about a TV show you’ve watched or radio program you’ve listened to
- Participating in an interview with your partner or family member, with whom you live and/or make purchasing decisions
- Taste testing food or beverages
- Shopping at a grocery or retail store while a researcher observes your behavior (called a shop-along)
- Allowing researchers to observe your behavior in your home
There may be a limit to the number of studies you can participate in during a certain period of time. Almost all types of research studies have a limit of one participant per household, though we occasionally have project opportunities for families and friends. Payment for these sessions varies – sometimes you get paid right at the completion of the session with either a gift card or cash or you will be provided with a check for your time as a “thank you”!