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Online Focus Group Basics

In Market Research Blog by admin

In previous blogs, we’ve discussed the basics of focus groups and in-depth interviews. This blog will cover online focus groups as another tool that qualitative research consultants use when conducting …

In-Depth Interview Basics

In Market Research Blog, News by admin

In our last blog, we discussed the basics of focus groups. In this blog we’ll focus on in-depth interviews, another research methodology commonly used by qualitative research consultants. Focus groups …

Qualitative Market Research Explained

In Market Research Blog by admin

Qualitative market research provides companies direction and depth by discovering what drives consumer behavior. It provides depth and direction for companies seeking to better understand how a product, service, or …