There are many reasons why people side-hustle. Maybe it’s a way to make ends meet or perhaps you’re saving up for a vacation. Whatever your reasons, a popular choice for …
Online Focus Group Basics
In previous blogs, we’ve discussed the basics of focus groups and in-depth interviews. This blog will cover online focus groups as another tool that qualitative research consultants use when conducting …
In-Depth Interview Basics
In our last blog, we discussed the basics of focus groups. In this blog we’ll focus on in-depth interviews, another research methodology commonly used by qualitative research consultants. Focus groups …
Qualitative Market Research Explained
Qualitative market research provides companies direction and depth by discovering what drives consumer behavior. It provides depth and direction for companies seeking to better understand how a product, service, or …
Determining Sample Sizes for Qualitative Market Research
In a recent blog post we talked about four types of sampling methodologies frequently used in market insight research. In this post we’ll explore how sample sizes are determined and …
Four Sampling Techniques used in Qualitative Market Research
Market research couldn’t be carried out without sampling because it isn’t possible to access every current or future customer. Market researchers rely on a variety of methods and sampling techniques …
Why Market Research Companies Partner with Nationwide Recruitment Agencies
If you were to ask a qualitative research consultant what the most challenging part of her job was, you’d likely get an earful about recruiting. Experienced market researchers can design …
Some Differences Between Qualitative and Quantitative Market Research
Market research is commonly split into two categories: qualitative and quantitative. The aim ofqualitative market research is to understand opinions, motivations, nuances in behavior, andfactors that influence purchasing decisions. Qualitative …
Recruiting Healthcare Professionals for Qualitative Market Research
When you think of recruiting for healthcare studies, recruiting patients might be the first thing thatcomes to mind. While many healthcare market research studies are patient centered, there’s been anincrease …
The Difference between Focus Groups and In-Depth Interviews
Companies looking to test a concept, product, or idea will often hire qualitative market-research firms tocarry out research. Experienced market researchers employ a variety of methodologies to capture thenuanced responses …