Before you even start with market research it’s important to understand the difference between quantitative and qualitative results. Definitions: Quantitative– This type of research is used to gather numerical data …
How to Gather Your Primary Research Data
If you want to succeed as a business, you need to understand the importance of conducting market research and gathering primary source data. The difference between primary and secondary research …
How Important Is Market Research to Your Business?
It really cannot be overstated that market research is imperative to the success of your business. Understanding your market will ensure that you are providing the right products and services …
Common Mistakes Made When Conducting Market Research
When you decide to start or improve your business, the best place to begin is doing market research. Market research is so important to your success. You need to do …
How Screening Guides Help with Market Research Recruitment
Before a focus group recruitment agency can begin recruiting for a market research focus group or in-depth interview, they need parameters about the type of participant the study requires. There …
How to Better Moderate Focus Groups or In-Depth Interviews
For any focus group or in-depth interview to be successful when conducting qualitative research, the moderator must first build rapport with the participants. Connecting with study participants is what sets …
Market Research Recruitment Engagement Strategies
Qualitative market research studies require a lot of things to go right, if they are to be successful. And how do you measure success? When the ‘discovery’ of what influences …
Getting to ‘Why’ by Asking ‘What’ in Qualitative Market Research
One of the reasons companies hire qualitative research firms is to better understand what drives consumer behavior. Knowing more intimately how a target audience acts and reacts and the reasons …
Is Participating in Focus Groups a Legit Way to Earn Extra Money?
There are many reasons why people side-hustle. Maybe it’s a way to make ends meet or perhaps you’re saving up for a vacation. Whatever your reasons, a popular choice for …
Online Focus Group Basics
In previous blogs, we’ve discussed the basics of focus groups and in-depth interviews. This blog will cover online focus groups as another tool that qualitative research consultants use when conducting …