Market research is commonly split into two categories: qualitative and quantitative. The aim ofqualitative market research is to understand opinions, motivations, nuances in behavior, andfactors that influence purchasing decisions. Qualitative …
Recruiting Healthcare Professionals for Qualitative Market Research
When you think of recruiting for healthcare studies, recruiting patients might be the first thing thatcomes to mind. While many healthcare market research studies are patient centered, there’s been anincrease …
The Difference between Focus Groups and In-Depth Interviews
Companies looking to test a concept, product, or idea will often hire qualitative market-research firms tocarry out research. Experienced market researchers employ a variety of methodologies to capture thenuanced responses …
A Quick Guide to Successful Focus Groups
There is both an art and a science to setting up successful focus groups for qualitative market research.Focus groups are a great way to spend time with participants of a …
Recruitment Strategies for Diabetes Market Research
More than 29 million Americans live with diabetes, that’s 1 out of 11 people! Unfortunately, by 2050 the prevalence of diabetes is predicted to increase to one in three Americans, …
Recruitment Strategies for Diabetes Market Research
Recruitment Strategies for Diabetes Market Research More than 29 million Americans live with diabetes, that’s 1 out of 11 people! Unfortunately, by 2050 the prevalence of diabetes is predicted to …
4 Tips for Improving B2B Market Research Studies
Market research studies are of little value if the people recruited to participate in surveys, interviews, or focus groups aren’t screened properly. Recruiting the most appropriate study participants who are …
Participating in Market Research is a Great Way to “Side Hustle”
By now many of us are well acquainted with the term “side-hustle” or “gig economy.” Increasingly, more people are finding ways to either supplement an income or cobble together income …
Why Non-Profit or Public Organizations Struggle When Recruiting for Focus Groups
Market Research firms understand the importance of recruiting for focus groups, surveys, or individual interviews. They spend considerable time, thought, and money on recruiting, and will often outsource this critical …
Incentivizing Recruits for Focus Groups- Show me the money!
Show me the money! Incentivizing Recruits for Focus Groups Ask any Qualitative Market Researcher or Professional Recruiter about issues with recruits not showing up for a focus group they agreed …
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