For those who don’t work in market research, it isn’t uncommon to think that recruiting suitable participants is simply an administrative task. How hard could it be to develop a …
Analyzing Focus Group and In-Depth Interview Results
Focus group and in-depth interviews produce copious amounts of data. It isn’t uncommon to have hundreds of pages of transcripts following a qualitative market research study. While there are often …
3 Tips for Recruiting the Best Participants for your Market Research Study
Recruiting is the beating heart of market research. It’s essential to properly recruit so you can gain the insights you need. It’s not just about asking the right questions, it’s …
Focus Groups Aren’t Dead
If you do a quick online search about focus groups, you’re likely to come across articles that claim that nationwide qualitative research firms think focus groups are irrelevant and old-fashioned. …
Beware of the ‘Professional’ Market Research Study Participant!
Qualitative market research studies would be impossible without study participants. They are the lifeblood of any study, and are vital to the market research industry. Study participants are screened and …
Save Money by Hiring a Market Research Recruiting Firm
It is impossible to conduct qualitative market research without study participants. As market studies become more sophisticated and seek to answer more nuanced questions, finding qualified participants becomes more challenging. …
3 Reasons why Focus Groups Are Common and Relevant
Want to know a secret of nationwide qualitative research firms? Focus Groups. Even with new methodologies available to qualitative research consultants, focus groups remain a reliable methodology and continue to …
Don’t call us, we’ll call you
Qualitative market research is impossible to do without the participation of people. When designing studies, qualitative research consultants design screening parameters to ensure that study candidates match the criteria of …
Overcoming Challenges for B2B Market Research Studies
B2B market research provides valuable insight for companies wanting to better understand where their successes and weaknesses are in industries where there are competitive brands, products, or services. B2B market …
Outsourcing Market Research Recruitment Saves Time and Money
Qualitative market research relies heavily on focus groups and in-depth interviews. Even in today’s tech-driven world, qualitative research consultants will tell you that the quality of information obtained through focus-groups …