Qualitative market research studies require a lot of things to go right, if they are to be successful. And how do you measure success? When the ‘discovery’ of what influences …
Getting to ‘Why’ by Asking ‘What’ in Qualitative Market Research
One of the reasons companies hire qualitative research firms is to better understand what drives consumer behavior. Knowing more intimately how a target audience acts and reacts and the reasons …
Is Participating in Focus Groups a Legit Way to Earn Extra Money?
There are many reasons why people side-hustle. Maybe it’s a way to make ends meet or perhaps you’re saving up for a vacation. Whatever your reasons, a popular choice for …
Online Focus Group Basics
In previous blogs, we’ve discussed the basics of focus groups and in-depth interviews. This blog will cover online focus groups as another tool that qualitative research consultants use when conducting …
In-Depth Interview Basics
In our last blog, we discussed the basics of focus groups. In this blog we’ll focus on in-depth interviews, another research methodology commonly used by qualitative research consultants. Focus groups …
Qualitative Market Research Explained
Qualitative market research provides companies direction and depth by discovering what drives consumer behavior. It provides depth and direction for companies seeking to better understand how a product, service, or …
Conducting Qualitative Market Research on Gen-Z Populations
Many brands shifted their focus to millennial consumers when it became clear that this generation surpassed baby boomers in terms of numbers. Millennials are currently the biggest cohort in American …
Determining Sample Sizes for Qualitative Market Research
In a recent blog post we talked about four types of sampling methodologies frequently used in market insight research. In this post we’ll explore how sample sizes are determined and …
Four Sampling Techniques used in Qualitative Market Research
Market research couldn’t be carried out without sampling because it isn’t possible to access every current or future customer. Market researchers rely on a variety of methods and sampling techniques …
Why Market Research Companies Partner with Nationwide Recruitment Agencies
If you were to ask a qualitative research consultant what the most challenging part of her job was, you’d likely get an earful about recruiting. Experienced market researchers can design …