TWO New Studies! We have TWO new studies – Please fill out BOTH screeners for a better chance of qualifying for one! We are holding a study on Lifestyles and …
Who is Focus Insite? What we do for projects
Who is Focus Insite? Speaker 1: Focus Insite. Get paid for your opinions. Sign up. Jim Jacobs: How are you? It is January, 2020, so happy new year. And just …
Earning Money by Participating in Market Research
As the calendar flips to a new year, it isn’t unusual for people to wonder how they’re going to pay for all their holiday spending. The good news is the …
Qualitative Research Explained
There is no shortage of data that companies rely on gain insight into their consumers and market positioning. Most every purchase or ‘click’ is quantified, measured, and parsed out into …
Improving Focus Groups in 3 Steps
Qualitative research consultants rely on a number of proven methodologies when conducting market research. Focus groups are well-known and well-loved because they consistently provide researchers with reams of valuable insights. …
Why Nationwide Recruitment Services are the ‘Secret Sauce’ of Market Research
For those who don’t work in market research, it isn’t uncommon to think that recruiting suitable participants is simply an administrative task. How hard could it be to develop a …
Analyzing Focus Group and In-Depth Interview Results
Focus group and in-depth interviews produce copious amounts of data. It isn’t uncommon to have hundreds of pages of transcripts following a qualitative market research study. While there are often …
3 Tips for Recruiting the Best Participants for your Market Research Study
Recruiting is the beating heart of market research. It’s essential to properly recruit so you can gain the insights you need. It’s not just about asking the right questions, it’s …
Focus Groups Aren’t Dead
If you do a quick online search about focus groups, you’re likely to come across articles that claim that nationwide qualitative research firms think focus groups are irrelevant and old-fashioned. …
Beware of the ‘Professional’ Market Research Study Participant!
Qualitative market research studies would be impossible without study participants. They are the lifeblood of any study, and are vital to the market research industry. Study participants are screened and …