Securing marketing research is paramount. Rigorous background checks for teams, secured focus group facilities, and comprehensive NDAs are standard. But what about when the audio needs transcription?
Once your research is an audio file and sent to a transcription firm like Focus Insite, its protection becomes crucial. External individuals will handle the results of substantial time and effort. Ensuring the safety of this valuable asset is essential.
Risks & Strategies for Mitigation
Risk 1: Single Transcriber Assignment
Inquire if your transcription firm splits the audio into shorter segments or assigns the entire file to one transcriber. Split files are inherently more secure. There’s a risk that transcribers might use online platforms like YouTube for assistance, potentially exposing your entire focus group. Limit exposure by ensuring minimal individuals have access to the complete research file.
Risk 2: Generic File Sharing Services
Common file-sharing services like Dropbox are convenient but not always secure for storing sensitive research. Opt for transcription partners with proprietary platforms, where audio remains under strict control, reducing the risk of unauthorized access.
Risk 3: Unrestricted Audio Access
The most secure transcription services restrict direct audio downloads to transcribers’ computers. Ideally, transcription should occur within the platform, limiting the chance of the audio being compromised. Some transcribers might use internet-based auto-transcription tools, which can pose a risk. Ensuring download restrictions can significantly mitigate security threats.
In the past, physical tapes posed security challenges, but today’s digital environment demands stringent security measures. Though someone will inevitably hear your research during transcription, segmented access reduces the context and potential misuse.
With Focus Insite, your transcription needs are handled with the utmost security and care. Our state-of-the-art measures ensure your marketing research remains protected throughout the transcription process. For all your transcription requirements and to ensure the safety of your market research insights, reach out to bids@focusinsite.com. Let us safeguard your valuable information.
