Focus groups are a reliable market research methodology and are widely and frequently used to inform corporate strategy, advertising campaigns, and product design. Even with the proliferation of technology we …
The Benefits of Hiring a Market Research Recruitment Firm
Performing market research is a great way to gather insights that will greatly impact the decisions of your business. But as with most projects, your strategy will greatly affect the …
Gathering Insights on the Gen-Z Population Using Market Research
Edited by Elizabeth Zuponcic Many brands shifted their focus to millennial consumers when it became clear that this generation surpassed baby boomers in terms of numbers. Millennials are currently the …
Three Tips for Conducting Successful Focus Groups
Edited by Elizabeth Zuponcic There are many methodologies utilized in market research, with focus groups arguably being the most well-known. Conducting focus groups are popular amongst market researchers because if …
In-Depth Interview Basics
In our last blog, we discussed the basics of focus groups. In this blog we’ll focus on in-depth interviews, another research methodology commonly used by qualitative research consultants. Focus groups …
Focus Groups Basics
Focus groups are small groups of people, usually recruited by a nationwide recruitment agency, that are brought together to have conversations around a specific brand, product, or service. Focus groups …
Reasons Why Qualitative Research Matters
Market Research is an Important Part of Business Development Market Research is an important part of marketing and business development – crucial to helping a business discover whether the product …
Why Non-Profit or Public Organizations Struggle When Recruiting for Focus Groups
Market Research firms understand the importance of recruiting for focus groups, surveys, or individual interviews. They spend considerable time, thought, and money on recruiting, and will often outsource this critical …
Recruiting for Focus Groups
Companies looking to launch a new product or service often hire market research companies to conduct qualitative research to explore the thinking, perceptions, and the decision-making processes of participants. There …
Three Tips for Conducting Successful Focus Groups
There are many methodologies utilized in market research, with focus groups arguably being the most well-known. Focus groups are popular amongst market researchers because if well conducted and led by …
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