We’ve written a number of blogs about online focus groups, and now that most qualitative research studies are being conducted remotely, we’ll continue to focus on how to get the …
3 Tips for Improving Online Focus Groups
Even before COVID-19 limited people being in close proximity, qualitative researchers were incorporating online and virtual research methodologies into their studies. There are many reasons why researchers may decide to …
Qualitative Research Saves the Day for B2B Studies!
When companies want to find answers to B2B questions, the instinct is to create a survey and blast it out to as many B2B customers as possible. For any company …
4 Features to Look for in Focus Group Facilities
If your company has commissioned a market research firm to conduct a qualitative market research study, chances are the research consultant will include focus groups as part of the study. …
3 Tips for Recruiting the Right Participants for Qualitative Research
There are many good reasons for companies to engage nationwide market research firms to develop qualitative market research studies. Perhaps your company is wanting to figure out why your customers …
Managing Market Research ‘No-Shows’
Conducting qualitative market research studies involves many moving parts. First you have to narrow down what the ‘essential question’ of the study’s objective is so that a screening guide can …
What is the difference between Qualitative and Quantitative Market Research?
When companies hire nationwide market research firms to conduct research on their behalf, the researcher needs to first determine if the objective of the study requires a qualitative or quantitative approach, …
Conducting Qualitative Market Research in Four Steps
If qualitative market research is a new concept for your organization, you may be surprised to learn how many steps are involved to take a market research study from beginning …
3 Pitfalls to Consider with DIY Market Research Surveys
With the availability of Survey Monkey, and other social media platforms making easy-to-create surveys available to users, you may be wondering if you can manage market researchfor your organization by …
Screening Guides are Essential Tools for Market Research Recruiting
Before any qualitative market research study can get underway, you first need to identify and recruit qualified participants. While it may seem straight forward, market research consultants give a lot …
