Four Essential Questions to Ask Before Conducting Focus Groups When qualitative research consultants design market research studies, it is likely to include focus groups. While there are a number …
Proven Market Research Recruitment Engagement Approaches
A lot needs to go right with qualitative market research studies if they are to be successful. You know your research has succeeded when your discoveries unveil: 1. A better …
Improving B2B Market Research Studies in 4 Steps
Qualitative Market research studies don’t amount to much if those recruited to participate in surveys, in-depth interviews, or focus groups aren’t properly screened. Recruiting qualified study participants who can bring …
Focus Insite welcomes Trina Minogue to the team
PRESS RELEASE May 28, 2020- Focus Insite welcomes Trina Minogue to the team! “Trina is a rock solid professional with 20 years experience in the Pharmaceutical industry. She will be …
Privacy Polices Matter to Market Research Studies
It shouldn’t take data breaches making headlines to get people to think about privacy policies and how online data is protected. Conducting qualitative or quantitative market research inevitably requires sharing …
Immune thrombocytopenic purpura (ITP)- New Study
Immune thrombocytopenic purpura (ITP) is a bleeding disorder in which the immune system destroys platelets, which are necessary for normal blood clotting. People with the disease have too few platelets …
Transcription Services for Qualitative Market Research
Qualitative market research produces copious amounts of data. Between focus groups, in-depth interviews, or mobile ethnographies, it isn’t unusual to end up with hundreds of pages of transcripts. Taking in …
The Framework of Qualitative Market Research Studies
For those of us who work in the market research industry, we sometimes forget that those on the outside of our industry don’t realize the many steps required to take …
Recruiting for COVID-19 Related Studies
Recruiting for COVID-19 Related Studies We have little doubt that we will see more COVID-19 related qualitative market research projects for the remainder of 2020. We anticipate that many businesses …
Should I Continue with my Market Research Study During the COVID-19 Outbreak?
We’ve been asked by companies who have market research studies in the pipeline if they should continue their studies given the concerns of the COVID-19 virus, especially if focus groups …
