PRESS RELEASE May 28, 2020- Focus Insite welcomes Trina Minogue to the team! “Trina is a rock solid professional with 20 years experience in the Pharmaceutical industry. She will be …
Privacy Polices Matter to Market Research Studies
It shouldn’t take data breaches making headlines to get people to think about privacy policies and how online data is protected. Conducting qualitative or quantitative market research inevitably requires sharing …
Immune thrombocytopenic purpura (ITP)- New Study
Immune thrombocytopenic purpura (ITP) is a bleeding disorder in which the immune system destroys platelets, which are necessary for normal blood clotting. People with the disease have too few platelets …
Transcription Services for Qualitative Market Research
Qualitative market research produces copious amounts of data. Between focus groups, in-depth interviews, or mobile ethnographies, it isn’t unusual to end up with hundreds of pages of transcripts. Taking in …
The Framework of Qualitative Market Research Studies
For those of us who work in the market research industry, we sometimes forget that those on the outside of our industry don’t realize the many steps required to take …
Recruiting for COVID-19 Related Studies
Recruiting for COVID-19 Related Studies We have little doubt that we will see more COVID-19 related qualitative market research projects for the remainder of 2020. We anticipate that many businesses …
Should I Continue with my Market Research Study During the COVID-19 Outbreak?
We’ve been asked by companies who have market research studies in the pipeline if they should continue their studies given the concerns of the COVID-19 virus, especially if focus groups …
How Many People to Recruit for Focus Groups?
Qualitative research consultants rely on a number of methodologies when conducting qualitative market research. Each study differs in subject and scope, but researchers are always seeking to engage with participants …
Recruiting for Qualitative Research in Four Steps
When companies are in the process of launching a new service or product, they often hire nationwide qualitative research companies to conduct research to examine the perceptions, thinking, and decision-making …
3 Reasons to Hire a Nationwide Recruitment Agency for Market Research Healthcare Studies
Qualitative research firms are often hired to conduct market research for the healthcare industry. Healthcare is a big umbrella and qualitative research consultants can be tasked with anything from studying …