Determining the most effective transcription method for your research project is crucial for extracting maximum value from your data. Both human and AI transcription services offer unique benefits, but choosing …
Exploring In-Home Use Tests (IHUTs) in Market Research
In the dynamic world of market research, understanding consumer preferences and behaviors is crucial. Among the various research methods, In-Home Use Tests (IHUTs) stand out for their effectiveness in providing …
Navigating Online Qualitative Recruitment in Market Research
In the fast-paced business world, market research is essential for growth and understanding your audience. With the advancement of technology, online qualitative recruitment has become a pivotal aspect of market …
Continuing the Journey: The Evolution of Market Research – Part 2
In our previous exploration of the evolution of market research, we looked at its development up to the mid-20th century. The journey didn’t end there, though. The landscape of market …
Tracing the Roots of Market Research: A Historical Overview – Part 1
Market research has a rich history, extending back further than many might realize. Its evolution is a topic of great importance and interest at Focus Insite. The advanced market research …
The Superiority of Human Transcription Services
In the realm of transcribing interviews, meetings, podcasts, and more, businesses are often faced with a choice between automated and human transcription. Despite the rise of automation, many still prefer …
Effective Strategies for Recruiting Ideal Respondents in Qualitative Research
In qualitative market research, the caliber of your respondents is crucial to the success of your project. Ensuring you recruit individuals who perfectly match your specifications and align with the …
The Advantages of Mobile Market Research for Participants
In these times of constant change, every industry has had to adapt to a new normal, including market research. In the past year, researchers have innovated and embraced new methods …
The Art of Storytelling in Market Research
Storytelling has been an integral part of human communication for millennia, evolving from ancient hieroglyphics to the captivating narratives in modern media. In today’s fast-paced and information-rich society, storytelling remains …
Maximizing Recruitment Efficacy: Top 3 Screening Strategies from Focus Insite
Effective recruitment is a cornerstone of successful market research, where selecting the right respondents is crucial. At Focus Insite, we are committed to meticulous screening processes to ensure optimal alignment with your …
