Medical market research cuts a wide swath across the healthcare industry. From longitudinal studies that track health outcomes to product testing and usability studies, this type of market research is …
Improving Virtual Qualitative Market Research Studies
With our work lives disrupted due to COVID-19 shutdowns, we’ve written a number of blogs about how to continue with market research by shifting to online focus groups. Even though …
Getting the Most Out of Online Focus Groups
We’ve written a number of blogs about online focus groups, and now that most qualitative research studies are being conducted remotely, we’ll continue to focus on how to get the …
3 Tips for Improving Online Focus Groups
Even before COVID-19 limited people being in close proximity, qualitative researchers were incorporating online and virtual research methodologies into their studies. There are many reasons why researchers may decide to …
Qualitative Research Saves the Day for B2B Studies!
When companies want to find answers to B2B questions, the instinct is to create a survey and blast it out to as many B2B customers as possible. For any company …
4 Features to Look for in Focus Group Facilities
If your company has commissioned a market research firm to conduct a qualitative market research study, chances are the research consultant will include focus groups as part of the study. …
3 Tips for Recruiting the Right Participants for Qualitative Research
There are many good reasons for companies to engage nationwide market research firms to develop qualitative market research studies. Perhaps your company is wanting to figure out why your customers …
Managing Market Research ‘No-Shows’
Conducting qualitative market research studies involves many moving parts. First you have to narrow down what the ‘essential question’ of the study’s objective is so that a screening guide can …
What is the difference between Qualitative and Quantitative Market Research?
When companies hire nationwide market research firms to conduct research on their behalf, the researcher needs to first determine if the objective of the study requires a qualitative or quantitative approach, …
Conducting Qualitative Market Research in Four Steps
If qualitative market research is a new concept for your organization, you may be surprised to learn how many steps are involved to take a market research study from beginning …