If your company has commissioned a market research firm to conduct a qualitative market research study, chances are the research consultant will include focus groups as part of the study. …
3 Tips for Recruiting the Right Participants for Qualitative Research
There are many good reasons for companies to engage nationwide market research firms to develop qualitative market research studies. Perhaps your company is wanting to figure out why your customers …
Managing Market Research ‘No-Shows’
Conducting qualitative market research studies involves many moving parts. First you have to narrow down what the ‘essential question’ of the study’s objective is so that a screening guide can …
What is the difference between Qualitative and Quantitative Market Research?
When companies hire nationwide market research firms to conduct research on their behalf, the researcher needs to first determine if the objective of the study requires a qualitative or quantitative approach, …
Conducting Qualitative Market Research in Four Steps
If qualitative market research is a new concept for your organization, you may be surprised to learn how many steps are involved to take a market research study from beginning …
3 Pitfalls to Consider with DIY Market Research Surveys
With the availability of Survey Monkey, and other social media platforms making easy-to-create surveys available to users, you may be wondering if you can manage market researchfor your organization by …
Screening Guides are Essential Tools for Market Research Recruiting
Before any qualitative market research study can get underway, you first need to identify and recruit qualified participants. While it may seem straight forward, market research consultants give a lot …
Four Essential Questions to Ask Before Conducting Focus Groups
Four Essential Questions to Ask Before Conducting Focus Groups When qualitative research consultants design market research studies, it is likely to include focus groups. While there are a number …
Proven Market Research Recruitment Engagement Approaches
A lot needs to go right with qualitative market research studies if they are to be successful. You know your research has succeeded when your discoveries unveil: 1. A better …
Improving B2B Market Research Studies in 4 Steps
Qualitative Market research studies don’t amount to much if those recruited to participate in surveys, in-depth interviews, or focus groups aren’t properly screened. Recruiting qualified study participants who can bring …