COVID-19 has caused a lot of disruptions to the workplace, and market research is no exception. In past blogs, we’ve talked about some of the ways that market research is …
Engaging Healthcare Providers in Medical Market Research
Whether your project consists of testing a new device for the NICU or is a fact-finding mission regarding hospital environment safety, you will need expert knowledge and skills in the …
Recruiting for Medical or Healthcare Studies Requires a Dedicated Team
Over the past few years, there has been a significant increase in the number of medical research studies being commissioned. The focus of these studies varies widely from voice-of-the-patient to …
3 Tips for Improving Market Research Surveys
One of the core components of market research firms is creating and analyzing surveys. No two surveys are alike. They can range from simple data-collection forms to comprehensive multi-page forms. …
3 Best Practices for Market Research Screening
If market research studies are to provide any real benefit, you must first fill a study with the right people. When organizations commission a qualitative market research study, it is …
The Benefits of Double Screening for Market Research Recruitment
Market researchers and recruiting firms work side-by-side to develop screening guides so that recruiters can locate recruit the best-qualified people to participate in qualitative market research studies. Recruiters often take …
2021 Market Research Trends
It’s probably fair to say that most of us are happy to see 2020 in the rear-view mirror. Not that Q1 of 2021 will be too different, but the light …
Why You Should Invest in Market Research
At Focus Insite, we think about market research recruiting all day, every day. Sometimes we forget that those who don’t work in market research might not understand what market research is …
Three Common Market Research Methods
There are many ways to conduct market research and collect customer data. In this blog we’ll discuss three of the most commonly used market research methodologies: surveys, in-depth interviews, and …
Improving Medical Market Research Outcomes
Some exciting breakthroughs have emerged over the past few weeks with regards to COVID-19 vaccines. While many experts are cautiously optimistic about the early trial outcomes, some are voicing concern …
