Our specialty is recruiting participants for market research studies. Every day we work alongside researchers and moderators to perfect screening guides and find the most qualified and best-suited participants for …
Why Internally-Led Research Studies Rely on External Recruiting Agencies
It’s hard to say if it was the pandemic that accelerated the pace of companies bringing market research studies in-house, or if this trend would have happened regardless. Either way, …
Some Differences between Focus Groups and In-Depth Interviews for Qualitative Market Research Studies
When it comes time to test a product, idea, or concept, companies will often hire a market research firm to conduct a qualitative market research study. Qualitative studies are effective …
Affinity Focus Groups–Why You Should Do Them
If you work in market research, or for an ad agency, you’ve likely heard the term, “affinity groups”, “affinity focus groups”, or “affinity research”. While there are subtle differences between …
What’s The Secret to Good Market Research Studies? Recruiting and Moderating!
Our amazing team at Focus Insite does a lot of recruiting for focus groups. Over the years, we’ve recruited thousands of participants for all sorts of qualitative and quantitative studies, …
3 Warning Signs When Recruiting for Market Research Studies
We’ve written plenty about how the quality of your qualitative research outcome is directly related to the quality of recruiting candidates to participate in market research studies. Quite simply, good …
3 Common Market Research Survey Pitfalls
There are a number of DIY survey options that users can access, making it easy to create online surveys and questionnaires. There is no doubt that these tools are helpful …
Focus Group Facilities—An Important Component of Qualitative Market Research Studies
Sometimes our clients ask us if they should host focus groups or qualitative studies at their office. Our response is always, “You’ll get better, unbiased results if you host a …
How To Avoid Focus Group Flops
Recruiting for qualitative market research studies is the core of our business, so our ears perk up any time we read about focus groups or other sorts of qualitative methodologies. …
Recruiting External Participants for Market Research Studies
In last week’s blog we discussed when it’s appropriate to recruit market research participants from your organization’s customer database. This week we’ll turn our attention to recruiting external participants for …
