The Psychology of Pricing: How to Maximize Pricing Strategies
Author: Serena Berrey | Editor: Elizabeth Zuponcic You don’t need market research to tell you one of the most popular topics in the world: money. We all know what it is, we
Bridging the Gap Between Quantitative vs Qualitative Market Research
Author: Serena Berrey | Editor: Elizabeth Zuponcic The dichotomy between quantitative vs qualitative market research studies is one that has been present for a long time. Both methods of research
Mastering Recruiting Focus Groups: Find the Best Candidates for Your Market Research Study
Author: Serena Berrey | Editor: Elizabeth Zuponcic Although the idea of recruiting for a focus group may seem tedious and irrelevant, the quality of your feedback depends heavily on the
Build a More Inclusive Brand with Market Research
Author: Serena Berrey | Editor: Elizabeth Zuponcic In today’s world, building an inclusive brand is about celebrating audiences with different backgrounds; it’s a matter of staying relevant and competitive in
Distributing Workloads for Maximum Productivity in Market Research
Author: Serena Berrey | Editor: Elizabeth Zuponcic Distributing workloads effectively is a critical aspect of achieving maximum productivity in any company or organization, especially when it comes to market research.
Successful Market Research Recruiting
Author: Serena Berrey | Editor: Elizabeth Zuponcic Ever wonder why your market research study recruitment process might be struggling? Here’s a little snapshot as to why recruiting participants for market research