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How To Avoid Focus Group Flops

How To Avoid Focus Group Flops

Recruiting for qualitative market research studies is the core of our business, so our ears perk up any time we read about focus groups or other sorts of qualitative methodologies.

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Focus Groups Are Hip!

Focus Groups Are Hip!

In a digital age, some people argue that focus groups seem so analog. Focus groups aren’t dead, as we’ve written before, and a recent op-ed in The New York Times

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