When it comes time to test a product, idea, or concept, companies will often hire a market research firm to conduct a qualitative market research study. Qualitative studies are effective

If you work in market research, or for an ad agency, you’ve likely heard the term, “affinity groups”, “affinity focus groups”, or “affinity research”. While there are subtle differences between

Our amazing team at Focus Insite does a lot of recruiting for focus groups. Over the years, we’ve recruited thousands of participants for all sorts of qualitative and quantitative studies,

We’ve written plenty about how the quality of your qualitative research outcome is directly related to the quality of recruiting candidates to participate in market research studies. Quite simply, good

There are a number of DIY survey options that users can access, making it easy to create online surveys and questionnaires. There is no doubt that these tools are helpful

Sometimes our clients ask us if they should host focus groups or qualitative studies at their office. Our response is always, “You’ll get better, unbiased results if you host a

Recruiting for qualitative market research studies is the core of our business, so our ears perk up any time we read about focus groups or other sorts of qualitative methodologies.

In last week’s blog we discussed when it’s appropriate to recruit market research participants from your organization’s customer database. This week we’ll turn our attention to recruiting external participants for

When deciding to move forward with a market research study, one of the first decisions to be made is who should be included to fillthe study. Sometimes companies make the

Our recruiting teams assist seasoned market research professionals and newcomers to market research. Whether you’re working on your 1,000thmarket research study or your first, there are fundamentals to recruiting that

For anyone who has tried recruiting participants for market research studies can tell you, it’s hard! Experienced market researchers outsource recruiting to professional recruiting agencies because they know how much

In a digital age, some people argue that focus groups seem so analog. Focus groups aren’t dead, as we’ve written before, and a recent op-ed in The New York Times