Even before COVID-19 limited people being in close proximity, qualitative researchers were incorporating online and virtual research methodologies into their studies. There are many reasons why researchers may decide to
When companies want to find answers to B2B questions, the instinct is to create a survey and blast it out to as many B2B customers as possible. For any company
If your company has commissioned a market research firm to conduct a qualitative market research study, chances are the research consultant will include focus groups as part of the study.
There are many good reasons for companies to engage nationwide market research firms to develop qualitative market research studies. Perhaps your company is wanting to figure out why your customers
Conducting qualitative market research studies involves many moving parts. First you have to narrow down what the ‘essential question’ of the study’s objective is so that a screening guide can
When companies hire nationwide market research firms to conduct research on their behalf, the researcher needs to first determine if the objective of the study requires a qualitative or quantitative approach,
If qualitative market research is a new concept for your organization, you may be surprised to learn how many steps are involved to take a market research study from beginning
With the availability of Survey Monkey, and other social media platforms making easy-to-create surveys available to users, you may be wondering if you can manage market researchfor your organization by
Before any qualitative market research study can get underway, you first need to identify and recruit qualified participants. While it may seem straight forward, market research consultants give a lot
Four Essential Questions to Ask Before Conducting Focus Groups When qualitative research consultants design market research studies, it is likely to include focus groups. While there are a number
A lot needs to go right with qualitative market research studies if they are to be successful. You know your research has succeeded when your discoveries unveil: 1. A better
Qualitative Market research studies don’t amount to much if those recruited to participate in surveys, in-depth interviews, or focus groups aren’t properly screened. Recruiting qualified study participants who can bring