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Qualitative Research Explained

Qualitative Research Explained

There is no shortage of data that companies rely on gain insight into their consumers and market positioning. Most every purchase or ‘click’ is quantified, measured, and parsed out into

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Focus Groups Aren’t Dead

Focus Groups Aren’t Dead

If you do a quick online search about focus groups, you’re likely to come across articles that claim that nationwide qualitative research firms think focus groups are irrelevant and old-fashioned.

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