For anyone who has tried recruiting participants for market research studies can tell you, it’s hard! Experienced market researchers outsource recruiting to professional recruiting agencies because they know how much time and energy recruiting takes.
If you’re wondering why market research recruiting is such a challenge, here are just some of the reasons that recruiting for qualitative or quantitative studies takes so much time and effort:
With so many channels and ways to connect with potential participants, it can be overwhelming to know where to start. Not all channels for outreach are equal and knowing which channels work best for the type of project can save a lot of time.
Returning to the same channels and using the same methods for recruiting for different studies will have diminishing returns. Fishing from the same pond quickly depletes the options!
Niche studies (think medical and healthcare studies and B2B studies!) pose additional challenges. Finding participants that meet more stringent criteria takes a lot more time and effort.
Recruiting always takes time, and some projects have quick deadlines making it much harder to fill a study, especially if you don’t have access to a database of willing participants to turn to.
Figuring out the appropriate incentive offer and then disbursing takes a lot of work, not to mention a historical and comparative understanding of the appropriate incentive amounts for the type of study you’re recruiting for.
Managing participants for ongoing or longer-term studies adds layers of challenges for the project manager. No-shows and drop-outs are much more likely.
We could go on, but we think you get the idea. The above challenges are why researchers turn to market research recruiting agencies to help with recruiting.
Our team of recruiters and project managers have years of experience recruiting for all sorts of studies. We’ve built lasting partnerships with our clients because we consistently find qualified study participants, and we manage all aspects of recruiting and incentive payment. This frees up time for the researcher and moderator to focus on what they do best, while we do what we do best: Recruiting!
Contact us today to learn more about how we can help with all your recruiting needs!
