In these times of constant change, every industry has had to adapt to a new normal, including market research. In the past year, researchers have innovated and embraced new methods to understand consumer behavior and preferences.
Statistica reports that there are over six billion smartphone subscriptions globally, a number expected to increase by several hundred million in the coming years. This surge has led to a significant shift towards mobile market research, a data collection method utilizing the capabilities of smartphones and similar devices. For respondents, this shift brings numerous benefits, making it easier to provide valuable insights:
Benefits of Mobile Research Participation
Flexible Timing for Responses: Participants can submit their answers at their convenience, bypassing the constraints of traditional fixed-time surveys.
Location Independence: Respondents can provide input from any location, eliminating the need for travel and making participation more accessible.
Familiarity with Devices: Using a well-known device like a smartphone to submit research responses adds a level of comfort and ease.
Expedited Incentives: The ability to submit answers anytime can lead to quicker processing and receipt of incentives, as opposed to standard data collection methods.
With the growing prominence of mobile market research, it’s crucial to partner with a company that not only embraces digital methods but also provides a personalized approach to each project. At Focus Insite, our team excels in adding a personal touch to our services, ensuring that each study is tailored to meet specific needs.
If you’re looking to leverage the benefits of mobile market research and require expert assistance in finding the right participants for your study, Focus Insite is here to help. We understand the nuances of digital market research and are dedicated to delivering customized solutions. For expert recruitment services, contact us at [email protected].
