Happy New Year! As we kick off 2025, I’m filled with excitement and optimism for what lies ahead. Reflecting on the past two years, there’s no doubt that marketing and market research have faced some of the toughest challenges in decades. Tightened budgets and hesitancy to spend made every project a test of ingenuity and resourcefulness. But I firmly believe we’re turning a corner. Business cycles are shifting, and we’re entering a new “spring season,” filled with growth, opportunity, and possibility.
Meeting Challenges Head-On
If there’s one thing we’ve learned at Focus Insite, it’s that no challenge is too crazy for our team. Over the past year, we’ve tackled studies ranging from teachers and voters to Chief Technical Officers (CTOs) and even the quirkiest facets of consumer behavior. These aren’t just projects—they’re puzzles we’re proud to solve for our clients. Our project management team consistently earns accolades for their scrappy, solution-driven approach. Whether it’s finding impossible-to-reach respondents or delivering on tight timelines, we’re relentless in getting the job done.
What’s Your Pain Point?
Let’s Solve It.
Do you have a tough project on the horizon? Struggling to recruit specific respondents? Need insights from experts in niche fields? We’ve got you covered. And here’s the kicker: we don’t just stop at recruitment. If you need a pinch-hit moderator to step in and expertly guide your research sessions, we can do that too. From start to finish, we’re here to make your project a success.
Avoiding Recruitment Pitfalls
Navigating the complexities of recruitment requires more than just a broad net. Finding participants who align with your demographic, psychographic, and behavioral criteria demands a targeted approach. Attempting to manage this process in-house can drain your team’s energy and pull focus away from core objectives.
Even with the best intentions, internal recruitment efforts can overlook key nuances, such as cultural sensitivity or emerging market trends. Partnering with an expert team ensures that every aspect of your recruitment strategy is optimized for success.
An Industry in
Transformation
Market research is more exciting than ever. Shifts in consumer behavior, rapid advancements in artificial intelligence, and a focus on hyper-niche insights mean the field is wide open. Respondents may be tougher to recruit, but that’s where we shine. The more complex the challenge, the more determined we are to deliver. At Focus Insite, we don’t just complete projects—we thrive on exceeding expectations.
Let’s Talk
Entertainment
On a personal note, I’ve discovered a fascinating TV show that I can’t stop recommending. With a son playing hockey in Odessa, Texas, I’ve been introduced to the show Landman with Billy Bob Thornton. It’s an eye-opening look at the oil industry and the human stories within it—something I never knew much about until now. If you’re looking for a binge-worthy series, it’s on Paramount+. You won’t regret giving it a watch!
What’s Next for You in 2025
As we dive into this year, we’re more ready than ever to support you. You need something done? You call Focus Insite. No matter how complex or time-sensitive your project is, we’ll make it happen.
A Year of
Opportunity
From navigating the intricacies of deregulation to preparing for shifts in interest rates, the next few years are shaping up to be transformative for our industry. And we’re here to help you stay ahead. Whether you’re launching a new study, exploring niche audiences, or just need expert support, our team is ready to roll up our sleeves and deliver.
Let’s make 2025 a year to remember—together.
Best wishes for a successful year,
Jim Jacobs
Founder & CEO, Focus Insite
What challenge can we solve for you today? Whether you need recruits, moderators, or expert project management, Focus Insite has your back. Contact us now to get started!
