In our last blog, we looked back over the past 100 years to see how market research has evolved. We previously covered the decades 1920-1960 and in this blog we’ll …
The Evolution of Market Research—A Brief History, Part 1
Like any industry, market research has evolved over the years.How market research is conducted today looks quite different than it did 100 years ago. Even though market researchers use techniques …
Just Because You Build It, Doesn’t Mean They Will Come. Market Research is Harder than That!
Sometimes cliches or soundbites take on a life of their own. Take for instance the well-known line, “If you build it, they will come.” Most people know this line from …
Virtual Market Research is Here to Stay (and That’s a Good Thing!)
If there is a silver lining to the disruption caused by Covid-19, for the market research industry, it is that researchers have had to quickly adapt to mobile methodologies. While …
What is the difference between Qualitative and Quantitative Market Research?
When companies hire nationwide market research firms to conduct research on their behalf, the researcher needs to first determine if the objective of the study requires a qualitative or quantitative approach, …
Conducting Qualitative Market Research in Four Steps
If qualitative market research is a new concept for your organization, you may be surprised to learn how many steps are involved to take a market research study from beginning …
Immune thrombocytopenic purpura (ITP)- New Study
Immune thrombocytopenic purpura (ITP) is a bleeding disorder in which the immune system destroys platelets, which are necessary for normal blood clotting. People with the disease have too few platelets …
The Framework of Qualitative Market Research Studies
For those of us who work in the market research industry, we sometimes forget that those on the outside of our industry don’t realize the many steps required to take …
Recruiting for Qualitative Research in Four Steps
When companies are in the process of launching a new service or product, they often hire nationwide qualitative research companies to conduct research to examine the perceptions, thinking, and decision-making …
