With our work lives disrupted due to COVID-19 shutdowns, we’ve written a number of blogs about how to continue with market research by shifting to online focus groups. Even though …
Qualitative Research Saves the Day for B2B Studies!
When companies want to find answers to B2B questions, the instinct is to create a survey and blast it out to as many B2B customers as possible. For any company …
3 Tips for Recruiting the Right Participants for Qualitative Research
There are many good reasons for companies to engage nationwide market research firms to develop qualitative market research studies. Perhaps your company is wanting to figure out why your customers …
Managing Market Research ‘No-Shows’
Conducting qualitative market research studies involves many moving parts. First you have to narrow down what the ‘essential question’ of the study’s objective is so that a screening guide can …
What is the difference between Qualitative and Quantitative Market Research?
When companies hire nationwide market research firms to conduct research on their behalf, the researcher needs to first determine if the objective of the study requires a qualitative or quantitative approach, …
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