West Chester, PA– June 15th, 2022 — Focus Insite, one of North America’s leading market research recruiting firms, is pleased to announce the promotions of several employees. With these new …
4 Questions Every Market Study Screening Guide Should Include
Over the years we’ve written about the importance of screening guides for market research recruitment. We’ve gone into a lot of detail about why they’re essential to recruiting and the …
Getting the Most from B2B Market Research Studies
Market research studies are effective ways to help B2B companies better understand how to market their services and products to business owners and decision makers. With all the turmoil in …
The 4 Pillars of a Successful Market Research Study
Market research recruiting is one of the key pillars to a successful market research study. If you’re thinking that it is just an administrative task that can be left to …
Screening Guide Tips for Medical Market Study Recruiting
We recently posted a blog about focus group screening guides, which is a great primer for recruiting for general studies. Today, we’re going to talk about maximizing screening guides for …
Are Focus Groups a Legit Way to Earn Extra Cash?
By now we are all familiar with the gig economy. Whether your side hustle includes driving for Lyft or offering your skills on Taskrabbit, there are nearly limitless options for …
Writing Your Focus Group Screening Guide
At its most basic, a focus group screening guide highlights demographic and psychographic characteristics of the people you want to recruit for your focus group. Screeners are essential tools for …
Survey Questions Can Be Misleading
Our specialty is recruiting participants for market research studies. Every day we work alongside researchers and moderators to perfect screening guides and find the most qualified and best-suited participants for …
Why Internally-Led Research Studies Rely on External Recruiting Agencies
It’s hard to say if it was the pandemic that accelerated the pace of companies bringing market research studies in-house, or if this trend would have happened regardless. Either way, …
Some Differences between Focus Groups and In-Depth Interviews for Qualitative Market Research Studies
When it comes time to test a product, idea, or concept, companies will often hire a market research firm to conduct a qualitative market research study. Qualitative studies are effective …
