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Are you a small business owner or manager? We want to talk to you! We have a new study coming up and we are looking to speak with small and …

Focus Groups Basics

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Focus groups are small groups of people, usually recruited by a nationwide recruitment agency, that are brought together to have conversations around a specific brand, product, or service. Focus groups …

Reasons Why Qualitative Research Matters

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Market Research is an Important Part of Business Development Market Research is an important part of marketing and business development – crucial to helping a business discover whether the product …

Recruiting for Focus Groups

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Companies looking to launch a new product or service often hire market research companies to conduct qualitative research to explore the thinking, perceptions, and the decision-making processes of participants. There …