PRIVACY POLICY
Last Modified: January 25, 2026
INTRODUCTION
Focus Insite, LLC (“Focus Insite,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, license, and protect information obtained through:
- Our websites and web applications
- Market research studies, surveys, interviews, focus groups, and panels
- Telephone, video, audio, online, and in-person research activities
- Recruitment, screening, and participant engagement platforms
- AI-enabled research, analytics, and data products
By using our website, registering as a participant, engaging in research, or interacting with Focus Insite in any way, you agree to this Privacy Policy.
INFORMATION WE COLLECT
We may collect the following categories of information:
A. Personal Information
- Name, email address, phone number
- Mailing address, city, state, ZIP code
- Date of birth or age range
- Demographic data (e.g., gender, race, ethnicity, education, income range)
- Employment, industry, professional role, credentials
- Health-related, financial, or consumer data only when relevant to a specific study and with consent
B. Research Participation Data
- Survey responses
- Interview responses
- Focus group participation
- Written, verbal, and behavioral responses
- Opinions, attitudes, perceptions, and decision-making processes
C. Audio, Video, and Digital Content
- Audio recordings
- Video recordings
- Screen recordings
- Chat logs and transcripts
- Facial expressions, voice characteristics, and interaction patterns (where applicable)
D. Technical & Usage Data
- IP address
- Device and browser type
- Cookies and tracking technologies
- Interaction data with our website and systems
HOW WE USE YOUR INFORMATION
We may use collected information for the following purposes:
- Recruiting and screening participants
- Conducting qualitative and quantitative research
- Creating anonymized, aggregated, or de-identified datasets
- Providing insights to clients
- Improving research methodologies
- Developing benchmarks, reports, and analytics
- Training, evaluating, validating, and improving artificial intelligence (AI) and machine-learning models
- Developing derivative datasets, models, and data products
- Licensing or selling aggregated or de-identified data
AI, MACHINE LEARNING AND ADVANCED DATA USE CONSENT
By participating in Focus Insite research or submitting information, you expressly grant Focus Insite permission to:
- Use your responses, recordings, transcripts, and behavioral data for:
- Artificial intelligence training
- Machine learning
- Model testing and evaluation
- Natural language processing
- Computer vision (if applicable)
- Behavioral and decision-science research
- Create derivative works, annotations, labels, summaries, and insights
- Combine your data with other datasets
- License or commercialize resulting aggregated or de-identified outputs
DATA SHARING AND DISCLOSURE
- Clients sponsoring specific research studies
- Technology providers, hosting platforms, and service partners
- Data processors acting on our behalf
- Government agencies or regulators when legally required
- Buyers or successors in the event of a merger, acquisition, or sale
ANONYMIZATION & DE-IDENTIFICATION
- Removes direct identifiers
- Aggregates responses
- Applies safeguards to prevent re-identification
YOUR RIGHTS & CHOICES
- Access your personal information
- Request correction of inaccurate data
- Request deletion of personal data
- Withdraw consent at any time
- Opt out of future communications
- Opt out of certain data uses
UNSUBSCRIBE & OPT-OUT
- Clicking the unsubscribe link in emails
- Contacting us at: [email protected]
DATA RETENTION
We retain information:
- As long as necessary for research, legal, and business purposes
- Longer where required to support longitudinal research, analytics, or compliance
- Indefinitely for anonymized or aggregated datasets
DATA SECURITY
We use reasonable administrative, technical, and physical safeguards, including:
- Secure cloud infrastructure
- Access controls
- Encryption where appropriate
- Vendor security reviews
However, no system is 100% secure, and we cannot guarantee absolute security.
COOKIES & TRACKING TECHNOLOGIES
We may use cookies and similar technologies to:
- Improve website functionality
- Analyze usage
- Enhance user experience
You may control cookies through your browser settings.
CHILDREN'S PRIVACY
Focus Insite does not knowingly collect personal information from children under 13 unless:
- Explicit parental or guardian consent is obtained
- Required for approved research studies
INTERNATIONAL DATA TRANSFERS
Your information may be processed and stored in the United States or other jurisdictions. By participating, you consent to such transfers.
LEGAL BASIS FOR PROCESSING (GDPR)
Where applicable, we rely on:
- Consent
- Legitimate research interest
- Contractual necessity
- Legal obligations
LIMITATION OF LIABILITY
To the fullest extent permitted by law, Focus Insite shall not be liable for indirect, incidental, or consequential damages arising from data use consistent with this policy.
POLICY UPDATES
We may update this Privacy Policy at any time. Updates will be posted on our website with a revised effective date.
CONTACT US
For questions, concerns, or requests related to privacy:
Focus Insite, LLC
📧 [email protected]
🌐 https://www.focusinsite.com