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Online Focus Group Basics

Online Focus Group Basics

In previous blogs, we’ve discussed the basics of focus groups and in-depth interviews. This blog will cover online focus groups as another tool that qualitative research consultants use when conducting

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In-Depth Interview Basics

In our last blog, we discussed the basics of focus groups. In this blog we’ll focus on in-depth interviews, another research methodology commonly used by qualitative research consultants. Focus groups

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Focus Groups Basics

Focus groups are small groups of people, usually recruited by a nationwide recruitment agency, that are brought together to have conversations around a specific brand, product, or service. Focus groups

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Qualitative Market Research Explained

Qualitative market research provides companies direction and depth by discovering what drives consumer behavior. It provides depth and direction for companies seeking to better understand how a product, service, or

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