Before any qualitative market research study can get underway, you first need to identify and recruit qualified participants. While it may seem straight forward, market research consultants give a lot
Four Essential Questions to Ask Before Conducting Focus Groups When qualitative research consultants design market research studies, it is likely to include focus groups. While there are a number
A lot needs to go right with qualitative market research studies if they are to be successful. You know your research has succeeded when your discoveries unveil: 1. A better
Qualitative Market research studies don’t amount to much if those recruited to participate in surveys, in-depth interviews, or focus groups aren’t properly screened. Recruiting qualified study participants who can bring
There is little doubt that COVID-19 has upended and disrupted everyone’s routines. Similar to other pandemics, it’s a race to figure out the details of the virus so that proper
PRESS RELEASE May 28, 2020- Focus Insite welcomes Trina Minogue to the team! “Trina is a rock solid professional with 20 years experience in the Pharmaceutical industry. She will be
It shouldn’t take data breaches making headlines to get people to think about privacy policies and how online data is protected. Conducting qualitative or quantitative market research inevitably requires sharing
Immune thrombocytopenic purpura (ITP) is a bleeding disorder in which the immune system destroys platelets, which are necessary for normal blood clotting. People with the disease have too few platelets
Qualitative market research produces copious amounts of data. Between focus groups, in-depth interviews, or mobile ethnographies, it isn’t unusual to end up with hundreds of pages of transcripts. Taking in
For those of us who work in the market research industry, we sometimes forget that those on the outside of our industry don’t realize the many steps required to take
Recruiting for COVID-19 Related Studies We have little doubt that we will see more COVID-19 related qualitative market research projects for the remainder of 2020. We anticipate that many businesses
We have a study where we are looking for people from the USA and International (Mexico, India, UK and China) We are looking for your opinions on BEVERAGES. This is
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