Do you get a better picture with In-Depth Interviews, or Focus Groups?

In News, Research Participation Opportunities by admin

While Qualitative market research projects can be challenging, they all provide a snapshot for your client, a picture of where they are today, and where they need to be in the future.

So – do you get a better picture with several in-depth interviews, or IDI’s? Or are you better off by holding focus groups?